The SEO Process
With many years’ experience we follow a tried and tested SEO process which achieves proven results:
We start the SEO process by finding out about your business, the objectives for your website, and gaining an understanding of what your potential customers are likely to be looking for.
We’ll then take an in-depth look at your existing website to identify what is and isn’t working on the site.
Before we get to work on your website we’ll carry out extensive research in order to identify keywords and search terms relevant to your business. As part of the SEO Process we use a number of highly sophisticated keyword research tools to ensure that no stone is left un-turned.
Before writing search engine optimised content for your website we’ll carry out further research to get an understanding of your business. We’ll take the time to talk to you and your team so that when visitors arrive at your website the content they find will be relevant to their search.
Once the relevant keywords and search phrases have been identified, it is vital that these are used in context within your website. Website copy writing differs from general copy writing as it requires the writer to appeal to both human visitor and search engine spiders (two very different audiences).
Content writing for the web also requires knowledge and expertise in terms of using the identified keywords and phrases within your site – and it is important to get this just right; too few references to your keywords and phrases will result in your website being missed by the search engines and too many will result in your website being penalised for “keyword stuffing”.
With many years’ experience in preparing general marketing copy and effective website content for SEO, we’ll make sure your website appeals to your relevant audiences and ranks well in the search engines.
Using sophisticated SEO software we’ll produce detailed quarterly reports showing where your web pages are ranking and whether their position has changed. We’ll also provide detailed Google Analytics reports so that you can see search/usage trends for your website. These reports provide a real insight into the performance of your website and form the basis of our ongoing SEO work, enabling us to identify any adverse changes and put them right.