Our Top 10 DIY SEO Tips
1. Consider your Target Market
Think about your target market and who you want to attract to your site – then build your website design and SEO strategy around that. Consider every aspect – from the colours and images, to the all important content.
2. Create User Friendly Navigation
Think about how your users get around your website – if the navigation is “clunky” and doesn’t flow in a logical way, they will leave your website and move to another one. Again, consider your target audience here – how old are they likely to be, are they technically savvy, what are their interests?
3. Remember that Content is King
People come to your website because they are searching for information and if your SEO strategy is effective they will have found your site with ease. If however, the content they find when they arrive isn’t relevant to them, or doesn’t answer the questions they have, they will leave as quickly as they arrived.
4. Introduce Regular Updates
Websites needs keyword-rich, user focused content which is regularly updated. This will encourage repeat visits from your target market and ensure that the search engines index your site more often – improving your search engine rankings.
5. Think about Landing Pages
Each page on your website is a potential landing page (the page that people land on first via the search engine results) and should be planned accordingly. Think about relevant keywords on each page.
6. Avoid Black Hat SEO Techniques
This is a definite no, no! Do not engage in any “black hat” techniques or trickery such as keyword stuffing or buying inbound links (and avoid any consultants who employ these techniques). The search engine spiders will spot it a mile off and penalise you by blacklisting your website and dropping it from the rankings.
7. Create a Sitemap
Sitemaps are important SEO tools as they help the search engines index your website and identify the most important pages. If you create a sitemap before you start building your website it will also help you organise the structure of your site. There are many free, easy to use online sitemap generators.
8. Look for Relevant Links
Authority links to and from your website will boost your SEO, but these links should be earned (not bought) and be relevant to your site. This can be achieved by writing posts about authority sites in your industry or writing guest blog posts for such sites.
9. Keyword Research
Research relevant keywords for your site and then write content focusing on these keywords. Make sure the keywords appear in your content, anchor text, title and description tags. Don’t over-use keywords to appeal to the search engines – write for your target market and your website content will feel more natural, encouraging visitors and improving your rankings.
10. Keep up to Date
SEO practices are constantly changing so it’s important to keep up-to-date with what’s going on in this sector. Google Analytics and Google Webmaster Tools are free, easy to set up and are a great place to start.